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CRM - Info Portal

Measure the return of your investments in Marketing campaigns and identify and understand the groups or target customer segments, improving the relationships with them. This type of solution is what we call a ‘Customer Relationship Managment - CRM' (Relationship Management with the Customer).

CRM - Solutions

Customer Relation Management. CRM analytical applications enables users to harness, manipulate and understand the vast volumes of customer data.
Consumers are becoming more sophisticated, better informed, with higher expectations of product and service. Some businesses often forget their consumers have easier access to alternatives. Therefore, customer relational feedback & profiling is important, to maximize revenue and help maintain loyalty. Here are some examples uses of CRM applications:
	Loyalty Programs & Improve Customer Service
	Customer Segmentation
	Churn Analysis & Improve Customer Retention
	Risk / Fraud Detection
	Direct Mail
	Measure Effectiveness of Marketing Campaigns - ROI

Target the right products to the right audience, analyze promotion performance, know which customers are most or least profitable, pinpoint customers likely to defect, categorize customers for direct marketing initiatives and overall, enable them to improve business performance.