Executive and Business Managers are interested in increasing the profitability and competitiveness of the company, You can ask the IT professionals to identify and evaluate business solutions. This can be known as having or seeking the power of the real Intelligence in your company or better known as "BUSINESS INTELLIGENCE – BI". This is the having capacity to analyze information on your business, that will allow you to make better decisions of noted value, such as return of the investment, total cost of ownership, along with many added managerial benefits and competitive advantages. Usually as a manager or director of the company, you would want to worry less about specific aspects of the technology and be more interested in solutions that provide substantial gains of productivity and competitive margins.

IT Professionals play a key role in identifying the products to solve an organization’s desire to improve end user information access and analysis. They are often called to define the initial product evaluation list, evaluate the products from a technical standpoint, and make a product purchase recommendation. These individuals will also be responsible for deployment and maintenance of the selected product. IT Professionals are looking for a solution that will address a variety of their concerns including data security, technology standards, system growth and total cost of ownership.